eo:wiki
Geballtes Online Marketing Wissen auf einen Blick – das erhältst Du hier in unserem eo:wiki. Erfahre alles rund um die Bereiche Search Engine Optimization, Paid Advertising, Content Creation und Content Outreach. Lerne, worauf es hierbei ankommt und was hinter den Fachbegriffen steckt.
A
- Above the Fold
- Absprungrate
- Action Plan
- Ad Impressions
- Advertorial
- Affiliate Marketing
- AIDA-Modell
- Alt-Tag
- Anchor Text
- Angular
- ARP – Address Resolution Protocol
B
- B2B (Business to Business)
- B2C (Business to Consumer)
- Backend
- Backlink
- Balsamiq
- Bannerwerbung
- Benchmark / Benchmarking
- Bid Management
- Brand Building
- Breadcrumb
- Broken Link
C
- Cache
- Canonical Tag
- Captcha
- Chatbot
- ChatGPT
- Claude AI
- Cloaking
- Content
- Content Management System (CMS)
- Conversion
- Conversion Rate
- Cookies
- CPA (Cost per Action)
- CPC (Cost per Click)
- CPI (Cost per Impression)
- CPL (Cost per Lead)
- CPM (Cost per Mille)
- CPO (Cost per Order)
- CSS
- CTR (Click-Through-Rate)
- Customer Experience (CX)
- Customer Lifecycle
- Customer Lifetime Value (CLV)
D
- DALL-E
- Deep Link
- Disavow
- Display Advertising
- Domain
- Duplicate Content
E
- Engagement Rate
- Evergreen Content
- Externer Link
F
- FAQs
- Footer
- Frontend
G
- Golden Circle
- Google erweiterte Suche
- Google Gemini
- Google Guidelines
- Google Knowledge Panel
- Google Lens
- Google Merchant Center
- Google Patents
- Google Pay
- Google Scholar
- Google Shopping
- Google Suggest
- Google Trends
- Googlebot
- Googleplex
H
- Header
- Holistische Landingpage
- HTML
- HTTPS
- Hyperlink
I
- iFrame
- Impressionen
- Inbound Marketing
- Indexierung
- Influencer
- Interne Sprungmarke
- Interne Verlinkungen
J
- JavaScript
- jQuery
- JSON-LD
K
- Key Performance Indicator (KPI)
- Keyword Stuffing
- Keyword-Dichte
- Keywords
- KI Agent
- Klick
- Künstliche Intelligenz
L
- Landingpage
- Language Targeting
- Lead
- Linkjuice
- LLM (Large Language Model)
- Localhost
- Low Hanging Fruits
M
- Machine Learning
- Marketing
- Marketing Mix
- Markup
- Metadaten
- Microsoft Bing
- Microsoft Copilot
- Mockup
N
- Nofollow
- Noindex
O
- OnePager
- Online Marketing
- Online Werbung
- Opt-In
- Organischer Traffic
- Outbound Marketing
P
- PageRank
- Pagespeed
- Paginierung
- Paid Search
- Panda Update
- Performance Marketing
- Portfolioanalyse
- PPC (Pay per Click)
- PR (Public Relations)
- Prompt
- Prompt Engineering
Q
- Quellcode
R
- Redirects
- Reichweite
- Relaunch
- Responsive Design
- Retargeting
- Return on Advertising Spend (ROAS)
- Robots.txt
S
- Scrum
- Seeding (Content Seeding)
- Semantik und semantische Suche
- SEO Analyse
- SEO Consulting
- SERP (Search Engine Result Page)
- Sichtbarkeitsindex (SI)
- Snackable Content
- Social Marketing
- Social Media
- Social Proof
- Social Signals
- Strukturierte Daten
- Suchbegriff
- Suchintention
- Suchvolumen
- Superbanner
T
- Tagline
- Targeting
- Thumbnail
- Top Level Domain (TLD)
- Touchpoint
- Traffic
U
- Unique Content
- Unterseite
- URL (Uniform Ressource Locator)
- User Experience (UX)
- User Generated Content (UGC)
- User Interface (UI)
- USP (Unique Selling Proposition)
- UTM Parameter
V
- Verweildauer
- Viral Marketing
- Virtuelle Influencer
- Voice Search
W
- Warenkorb
- WDF*IDF
- Webinar
- Werbeanzeige
- Whitepaper
X
- XML Sitemap
Y
- yahoo
- Yandex
- Yield Optimization
Z
- Zielgruppe
